How this all Works
A step by step break down of how Search Engine Optimization (SEO) works, why it's important, and how customers find service industry small businesses in today's high-tech world.
#1. The Customer
🔍Your potential customer searches "Plumbers Near Me" or "Roofers near me" into a search engine on their Phone (most likely Google).
#2. Search Results
📈Google provides a "ranked" list of matches to the customer's search "keywords"; this ranking is determined by many factors.
#3. SEO Ranking
🏆Ranking is highly determined by the quantity of relevant, quality content available online associated with each business listing (prominence).
#3.1 Ranking Factors
🤝Customer engagement and quality (positive) reviews submitted on your Google business profile, and other social media and lead-generation pages.
#3.2 Ranking Factors
💰SEO ranking is also influenced by paid placement (Ads), and other programs in which a business can simply buy their way to the top.
#3.3 Ranking Factors
📅 The age of an active business profile and website is also considered in SEO ranking, newer accounts require more work & planning to gain visibility
